Selected Work

Shure × Jacob Collier
2023Creative Director / Executive Producer
A global creative campaign built around one of music's most inventive artists.

Red Bull
2022Creative Director / Executive Producer
Film and content developed in close collaboration with the Red Bull creative team.

Doritos × AMV BBDO
2021Creative / Executive Producer
Concept development, music and animation inside a major international agency environment.

Global Entertainment & Live Events
2025Executive Producer / Creative Lead
Executive production and creative leadership for major international sport, entertainment and cultural events across the Middle East.

Creative Production Across a Transforming Region
2024—2025Creative Strategy / Executive Production
Creative, commercial and production leadership for organisations contributing to large-scale cultural and economic transformation.

Smart Towns / Welsh Government
2020—2022Creative Strategy / Innovation
Digital innovation, place, community and technology — approached as a creative problem.

Immersive Development
In developmentCreative Development / Executive Producer
Original immersive and experiential projects developed with one of Wales's leading cultural institutions.

Feature Development
OngoingCreative Development / Producer
Developing original feature projects exploring music, identity, place and British cultural history.

This Is Dire Times
2021Director / Producer
A dairy producer in Carmarthenshire, facing closure in the aftermath of the pandemic.

Purpose-Led Storytelling
2020—2024Creative Director / Executive Producer
Culturally relevant, socially engaged work — including LGBTQ+ stories, identity, representation and community.

Music & Entertainment
FoundationsCreative Commissioning / Producer
Music videos, artist campaigns, creative commissioning and entertainment marketing.