Culture & Purpose
Smart Towns / Welsh Government
- Client / Collaborator
- Welsh Government-backed innovation programmes
- Role
- Creative Strategy / Innovation
- Year
- 2020—2022
The Brief
Bring creative thinking to Welsh Government-backed innovation programmes exploring digital technology, high streets, communities and local economies.
The Idea
Technology only changes a town when people can see themselves in it.
My Contribution
Ross led creative strategy and content development for the initiatives — framing the creative approach and developing the content rather than delivering a conventional campaign.
The Production
Content development across the programmes, working with the stakeholders involved in place, community and economic development.
The Result
Creative practice applied to innovation, public engagement and economic development rather than campaign delivery alone.
