Ideas are only interesting if you can make them happen.
I’m a Creative Director, Executive Producer and commercial creative leader with more than 20 years’ experience across advertising, music, entertainment, film and culture.
I began my career at Universal Music and Polydor before founding and scaling an award-winning creative production company. Since then I have led international production teams, developed global creative partnerships and delivered work for brands, agencies, artists and cultural organisations across more than 100 markets.
My experience spans creative development, directing, executive production, international production, entertainment, immersive experiences, cultural projects and purpose-led storytelling.
I have led multidisciplinary teams across creative, production, client services and operations while also taking responsibility for commercial growth, partnerships and delivery.
My value usually lies at the point where creative ambition meets practical delivery: shaping the idea, identifying the right talent and building the commercial and production structure that allows the work to happen.
Today I work directly with brands, agencies, entertainment companies, production partners and cultural organisations on selected projects in the UK and internationally.