MR ANDERSON
Musician playing a piano outdoors in misty mountain woodland

Music

Music & Entertainment

Client / Collaborator
Universal Music / Polydor and beyond
Role
Creative Commissioning / Producer
Year
Foundations

The Brief

Commission and produce music videos, artist campaigns and entertainment marketing at Universal Music and Polydor.

The Idea

The training ground: artists, deadlines, budgets and visual culture moving faster than anything else.

My Contribution

Creative commissioning and production across music videos, artist campaigns and entertainment marketing — selecting directors and creative talent, managing artist relationships and delivering to release schedules. Selected artists and projects rather than a catalogue.

The Production

Music videos, campaign content and entertainment marketing produced within a major-label environment.

The Result

The foundation of a career built on talent relationships, visual culture and knowing how ideas actually get made.