
Music
Music & Entertainment
- Client / Collaborator
- Universal Music / Polydor and beyond
- Role
- Creative Commissioning / Producer
- Year
- Foundations
The Brief
Commission and produce music videos, artist campaigns and entertainment marketing at Universal Music and Polydor.
The Idea
The training ground: artists, deadlines, budgets and visual culture moving faster than anything else.
My Contribution
Creative commissioning and production across music videos, artist campaigns and entertainment marketing — selecting directors and creative talent, managing artist relationships and delivering to release schedules. Selected artists and projects rather than a catalogue.
The Production
Music videos, campaign content and entertainment marketing produced within a major-label environment.
The Result
The foundation of a career built on talent relationships, visual culture and knowing how ideas actually get made.


