Red Bull

Develop film and content for Red Bull in close collaboration with the brand's in-house creative team.

Start with the athlete's point of view and build the film outwards — restraint and scale in the same frame.

Ross originated and developed the creative alongside the client team, then led the work from treatment through production and delivery: director selection, location production and post. The creative ideation was shared; the responsibility for turning it into a finished film was his.

Location production with an international-standard crew, moving from treatment to shoot to post on the client's schedule.

A film delivered to brief and schedule, with the collaborative creative process cited by the client as central to the outcome.