Culture & Purpose
Purpose-Led Storytelling
- Client / Collaborator
- Collaborations including Misan Harriman
- Role
- Creative Director / Executive Producer
- Year
- 2020—2024
The Brief
Develop culturally relevant, socially engaged work — including LGBTQ+ stories, identity, representation and community — with the people at the centre of it.
The Idea
Not a campaign about a subject. A story told with the people in it.
My Contribution
Creative direction and executive production on collaborations spanning photography, film and portraiture, including work developed with and around LGBTQ+ communities: identity, representation, culture and belonging. Collaborators include Misan Harriman.
The Production
Photography, film and portraiture produced across multiple collaborations between 2020 and 2024.
The Result
Work that treats cultural relevance as a creative standard, not a corporate obligation.
