MR ANDERSON
Times Square digital billboard takeover for a Fatal Fury game launch with KSI and Speed

Entertainment & Live

Global Entertainment & Live Events

Client / Collaborator
Confidential — entertainment, sport and cultural events
Role
Executive Producer / Creative Lead
Year
2025
Watch the work ↗

The Brief

Provide creative leadership and executive production for major international sport, entertainment and cultural events across the Middle East. Client names are confidential; sectors are described instead.

The Idea

Scale is a creative constraint. The idea has to survive stadium distances, multiple languages and a schedule that never stops moving.

My Contribution

Ross provided executive and creative oversight across these productions: shaping the creative approach, building and leading international crews, managing client relationships and carrying commercial responsibility for delivery.

The Production

Large-format entertainment, sport and cultural events: international crews, multi-unit shoots, rapid-turnaround content and delivery under live conditions.

The Challenge

Fast-moving productions with international teams, shifting scopes and unforgiving live deadlines.

The Result

Repeat engagement across successive major productions — the clearest available evidence of client confidence where specific clients and titles cannot be published for contractual reasons.