
Entertainment & Live
Global Entertainment & Live Events
- Client / Collaborator
- Confidential — entertainment, sport and cultural events
- Role
- Executive Producer / Creative Lead
- Year
- 2025
The Brief
Provide creative leadership and executive production for major international sport, entertainment and cultural events across the Middle East. Client names are confidential; sectors are described instead.
The Idea
Scale is a creative constraint. The idea has to survive stadium distances, multiple languages and a schedule that never stops moving.
My Contribution
Ross provided executive and creative oversight across these productions: shaping the creative approach, building and leading international crews, managing client relationships and carrying commercial responsibility for delivery.
The Production
Large-format entertainment, sport and cultural events: international crews, multi-unit shoots, rapid-turnaround content and delivery under live conditions.
The Challenge
Fast-moving productions with international teams, shifting scopes and unforgiving live deadlines.
The Result
Repeat engagement across successive major productions — the clearest available evidence of client confidence where specific clients and titles cannot be published for contractual reasons.


