
Culture & Purpose
Creative Production Across a Transforming Region
- Client / Collaborator
- Confidential — Middle East
- Role
- Creative Strategy / Executive Production
- Year
- 2024—2025
The Brief
Support organisations contributing to large-scale cultural and economic transformation in the Middle East. Client names are confidential.
The Idea
Transformation on this scale is only understood through stories. The work is deciding which ones, told by whom.
My Contribution
Ross led creative strategy and executive production: developing film and storytelling frameworks, identifying international creative talent and designing the production structures to deliver them. He also held commercial responsibility for the relationships.
The Production
Storytelling frameworks and production structures for national investment, cultural and destination initiatives, built around international creative talent.
The Result
Long-term advisory and production relationships supporting how change of this scale is communicated internationally.


