MR ANDERSON
Doritos ketchup-flavour pack still from the AMV BBDO campaign

Brand & Advertising

Doritos × AMV BBDO

Client / Collaborator
Doritos / AMV BBDO
Role
Creative / Executive Producer
Year
2021
Watch the work ↗

The Brief

Develop and produce a piece of branded work for Doritos inside one of the UK's leading international agencies.

The Idea

A piece of work where the music does the storytelling and the animation keeps up with it.

My Contribution

Creative concept development alongside the agency team, music commissioning and production, animation direction and executive production through delivery — a creative contribution inside the agency process rather than production service alone.

The Production

Commissioned an original score, directed the animation and managed production across agency, client, composer and animation studio through to final delivery.

The Challenge

Holding a single creative idea intact across agency, client, composer and animation studio.

The Result

Delivered for the brand through AMV BBDO, demonstrating creative leadership within a major agency environment rather than production service alone.