
Brand & Advertising
Doritos × AMV BBDO
- Client / Collaborator
- Doritos / AMV BBDO
- Role
- Creative / Executive Producer
- Year
- 2021
The Brief
Develop and produce a piece of branded work for Doritos inside one of the UK's leading international agencies.
The Idea
A piece of work where the music does the storytelling and the animation keeps up with it.
My Contribution
Creative concept development alongside the agency team, music commissioning and production, animation direction and executive production through delivery — a creative contribution inside the agency process rather than production service alone.
The Production
Commissioned an original score, directed the animation and managed production across agency, client, composer and animation studio through to final delivery.
The Challenge
Holding a single creative idea intact across agency, client, composer and animation studio.
The Result
Delivered for the brand through AMV BBDO, demonstrating creative leadership within a major agency environment rather than production service alone.


